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There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also […]

By Pam Neely June 21, 2024 Have you noticed a significant number of your email list subscribers are no longer interacting with your content or following your calls to action? Then it may be time to start a re-engagement email campaign! This can be a super effective email marketing strategy for winning back inactive subscribers. 

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and

WooCommerce announced their roadmap for the future of WooCommerce, emphasizing two-way communication with the developer ecosystem in order to be responsive to their needs which further the goals of improving the experience for developers, merchants and customers. WooCommerce highlighted seven important areas for innovation and six specific areas that are targeted for enhancements that will

The upgraded Acer Chromebook Plus 516 GE is one of the largest screen laptops with the latest AI-included features available in the ChromeOS lineup. Released in May, this unit replaces the first-gen Acer Chromebook 516 GE. I had my eye on that earlier model — primarily because of its 16-inch viewing field. But I held

Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping season. The Merchant Center is a tool for online retailers to manage how their products appear across Google’s shopping services. Key Changes & Features The

The AI PC market moved quickly after the first generation of limited AI PCs hit the market a few months ago. Microsoft and Qualcomm’s Snapdragon X Elite kicked off the second generation. While those products were impressive, they didn’t address three key markets: workstation-class machines, gaming PCs, or PCs for professional creators. They were fine

By Chris Vasquez July 9, 2024 Updated July 9, 2024: The Subject Line Assistant now writes subject lines for you, based on the content of your email. One of the most important things about any email you send is the subject line. A good subject line can make the difference between someone being curious enough

Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites. Microsoft introduced their new version of AI search: “After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work